”I wanted this video to be one singular idea, executed with elegant brutality-like an acid trip that conveys the most forceful yet euphoric momentum. You might feel slightly sick but just focus on the shape of the kicks. Generally in life, this works.
This video totally doesn’t work if you have lots of other windows open and are checking emails/Trump tweets/Farage gifs at the same time. You need to surrender to it full screen to get the full effect. Sounds obvious, but I found myself doing that and kicking myself for not concentrating hard enough. I did have tour bus internet though…. Props to everyone involved for pulling this off!”
– Chris Clark